Almost 90% of customers say social media availability affects brand loyalty

Customers expect to be able to contact brands via social media, with nine out of 10 claiming availability of a brand through their preferred social channel has an impact on their retailer loyalty

from ComputerWeekly: Latest IT News http://www.computerweekly.com/news/450409915/Almost-90-of-customers-say-social-media-availability-affects-brand-loyalty